You swear they were just taking their first steps and now, here they are, about to enter high school. You remember those days of potty training, of bottles, of bedtime stories, of helping them learn to read, of their first recitals and games…like they were yesterday. Except they weren’t yesterday. They were years ago.

Your babies aren’t babies anymore. You’re not young anymore, either. Albums and movies you remember coming out are now celebrating anniversaries. Athletes you remember being drafted are retiring after long careers.

The Roman poet Virgil said fugit irreparabile tempus. It escapes, irretrievable time.

Whole blocks of life go by like that. We can’t get them back. And you barely notice as it’s happening. Birthdays. School years. Presidential administrations. Winter olympics to summer olympics. Graduations. Weddings.

This is happening—and it’s happening in one direction. We have to pay attention and be present. Don’t waste it. Don’t miss it. Don’t miss your opportunity to make the most of the moments that turn into months, that turn into years, that turn into decades and disappear as soon as they pass.

Tempus Fugit. Time flies. If we forget that, we’ll miss too much. To help you remember to cherish every moment you have with your kids, we created the Tempus Fugit Medallion. Keep it with you and never forget that all time with our children is precious. Reach for it, hold it tightly, stay grounded in the moment.

Get your Tempus Fugit Medallion—exclusively available at the Daily Dad Store—today!